Terms & Conditions


  • Once an order is placed, the purchaser is deemed to have agreed to, and is bound by, the terms and conditions described by Forever England and shown below.
  • First order value must be at least £350.00 exc VAT
  • Our entire product range is excluded from customers who intend to list our products on Amazon, eBay, retail shows and exhibitions, or any other online auction site or marketplace.
  • Our entire product range is excluded from customers who trade online only. To be able to open an account with us you must have a bricks and mortar store.
  • All goods supplied shall not pass ownership until payment in full for the goods has been received and until payment has been received we reserve the right to enter upon any premises where the goods are stored and repossess.
  • We reserve the right to cease trading with customers who we perceive to be devaluing any of our brands. We feel this will be to the benefit of most our accounts and perceived value of goods.
  • Our product images are free to use with prior consent. However, images should be used as shown and not altered in any way.


    • Opening order will operate on a pro forma basis.
    • After this, you may apply to open a credit account with us subject to the usual credit checks being approved.
    • Credit account payment terms are 30 days from date of invoice.




    1. ABOUT US
      • Company details. Forever England Limited (company number 04438774) (we and us) is a company registered in England and Wales and our registered office is at 35 Chequers Court, Brown Street, Salisbury, Wiltshire, SP1 2AS. Our registered VAT number is 744574707.
      • Contacting us. To contact us telephone our team at 01935 811970 or email trade@foreverengland.com.
      • Our contract. These terms and conditions (Terms) apply to the order by you and supply of goods by us to you (Contract). These Terms apply to trade only customers (Trade Customers, you, your). All goods provided to Trade Customers are to be sold in their designated retail outlet as set out in the Trade Account Application Form or as otherwise agreed with us in writing. No other terms are implied by trade, custom, practice or course of dealing.
      • Your copy. You should print a copy of these Terms or save them to your computer for future reference.
      • Trade Marks. This means our registered trade marks for the marks:
        • FOREVER ENGLAND under the UK trade mark registration number UK00914018931;
        • the stylised mark FOREVER ENGLAND under the UK trade mark UK00002367537; and
        • MILLIE MAE under the UK trade mark registration number UK00003457825

    and any such trade marks owned by us, that we file in the future. 

    • Intellectual Property. This means patents, rights to inventions, copyright and related rights, trade marks, business names and domain names, rights in get-up, goodwill and the right to sue for passing off, rights in designs, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how) and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world.
      • Registering as a Trade Customer. Please fill out the Trade Account Application Form. The trade account is subject to our acceptance and to these Terms. We reserve the right to reject any application that we feel is not a ‘bona fide’ trade enquiry.
      • Our entire product range is excluded from customers who trade online only. To be able to open an account with us you must have a bricks and mortar store.


    • Supplying to Trade Customers. We supply to Trade Customers who have a registered a valid trade account with us in accordance with clause 1.
    • Breach of Obligations. If a Trade Customer is found to be in breach of clause 6 below, we may close your Trade Account and cease supply of Goods without notice.
      • Placing your order. Please order via your Trade Account or as otherwise detailed on our Trade Enquiries Each order is an offer by you to buy the goods specified in the order (the Goods) subject to these Terms.
      • Correcting input errors. Our order process allows you to check and amend any errors before submitting your order to us. Please check the order carefully before confirming it. You are responsible for ensuring that your order is complete and accurate.
      • Acknowledging receipt of your order. After you place an order, you will receive an email from us acknowledging that we have received it, but please note that this does not mean that your order has been accepted. Our acceptance of your order will take place as described in clause 4.
      • Accepting your order. Our acceptance of your order takes place when we send you an order confirmation by email at which point the Contract between you and us will come into existence.
      • If we cannot accept your order. If we are unable to supply you with the Goods for any reason, we will inform you of this by email and we will not process your order. If you have already paid for the Goods, we will refund you the full amount including any delivery costs charged to date, as soon as possible.
    2. OUR GOODS
      • The images of the Goods on our site are for illustrative purposes only. Although we have made every effort to display the colours accurately, we cannot guarantee that your computer's display of the colours accurately reflects the colour of the Goods. The colour of your Goods may vary slightly from those images. The packaging of your Goods may also vary from that shown on images on our site.
      • We reserve the right to amend the specification of the Goods if required by any applicable statutory or regulatory requirement.
      • We own the Intellectual Property vested in the Goods including but not limited to the Trade Marks at all times.
      • Goods purchased are for your retail only. You may not knowingly sell or pass on the Goods to a third party (individual or business) with the intention for the third party to retail the Goods, unless otherwise agreed with us in writing.
      • Goods are to be sold in your physical retail store only. Our goods may be sold on your own website in addition to in your physical retail store. They cannot be sold only on your website. The Goods must only be sold from the Trading Address (being a retail store) as registered with your Trade Account unless otherwise agreed with us in writing. We reserve the right to inspect your premises at any time within your opening hours to ensure that you are complying with these Terms.
      • Goods may not be advertised, promoted or sold through online marketplaces. Such marketplaces include but are not limited to Etsy.com, Ebay.com, Ebay.co.uk, Amazon.co.uk, Amazon.com, or any other Amazon marketplace without our express written consent.
      • Use of our Trade Marks. You may use our Trade Marks for the purpose of selling the Goods we provide you with only. You must not use the Trade Mark name Forever England in a domain name to promote the Goods.
      • Goods may not be altered, re-packaged or re-branded under any circumstances and you must not re-name any of our Goods. You shall not remove, deface or obscure any identifying mark or packaging on or relating to the Goods.
      • Storage of Goods. You must maintain and store the Goods in satisfactory condition.
      • We reserve the right at any time to require you to deliver up all Goods in its possession which have not been resold. If you fail to do so promptly, we reserve the right to enter any premises of you or of any third party where the Goods are stored in order to recover them.
      • You, your employees, officers, representatives or advisers are not authorised to make any representations concerning the Goods unless you have our prior authorisation confirmed by us in writing.
      • Upon Termination. If any of the events listed in clause 17 (Termination) occur, your right to resell the Goods or use them in the ordinary course of its business ceases immediately.

    If you wish to make a change to the Goods you have ordered, please contact us using the details provided at clause 1.2. We will let you know if the change is possible. If it is possible, we will let you know about any changes to the price of the Goods, the timing of supply or anything else which would be necessary as a result of your requested change and ask you to confirm whether you wish to go ahead with the change. If we cannot make the change or the consequences of making the change are unacceptable to you, you may want to end the contract (see clause 10 - Your rights to end the contract).

      • Minor changes to the products. We may change the product to:
        • reflect changes in relevant laws and regulatory requirements; and
        • implement minor technical adjustments and improvements, for example to address a security threat. These changes will not affect your use of the product.
      • More significant changes to the products and these terms. In addition, as we informed you in the description of the product on our website, we may make the changes to these terms or the product, but if we do so we will notify you and you may then contact us to end the contract before the changes take effect and receive a refund for any products paid for but not received.
      • Delivery costs. The costs of delivery will be as displayed to you on our website Delivery Page.
      • Delivery Timescale. Unless otherwise agreed in writing, delivery of the Goods shall take place at the Trading Address specified on the Trade Account within the timescale specified by us.
      • When we will provide the products. During the order process we will let you know when we will provide the products to you.
      • We are not responsible for delays outside our control. If our supply of the products is delayed by an event outside our control then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay. Provided we do this we will not be liable for delays caused by the event, but if there is a risk of substantial delay you may contact us to end the contract and receive a refund for any products you have paid for but not received.
      • If you are not available when the product is delivered. Unless we agree otherwise, all products will be delivered depending on the delivery method selected by us. If no one is available at your Trading Address to take delivery and the products cannot be posted through your letterbox, you must contact the selected delivery provider to arrange for the redelivery or collection of your products from them. Email and/or text notifications will have been sent to you from the provider before delivery giving you redelivery options.
      • If you do not re-arrange delivery. If you do not have the products redelivered to you in accordance with clause 5 then your products may be destroyed or returned to us by your selected delivery provider. Under no circumstances is a refund available where the products have not been collected or cannot be redelivered.
      • When you become responsible for the goods. A product which is goods will be your responsibility from the time it is delivered to the address you gave us.
      • When you own goods. You own a product which is goods once we have received payment in full.
      • Reasons we may suspend the supply of products to you. We may have to suspend the supply of a product to:
        • deal with technical problems or make minor technical changes;
        • update the product to reflect changes in relevant laws and regulatory requirements;
        • make changes to the product as requested by you or notified by us to you (see clause 7); or
        • deal with a breach under clause 6.
      • Your rights if we suspend the supply of products. We will contact you in advance to tell you we will be suspending supply of the product unless the problem is urgent or an emergency. If we have to suspend the product, we will adjust the price so that you do not pay for products while they are suspended. You may contact us to end the contract for a product if we suspend it, or tell you we are going to suspend it, in each case for a period of more than 20 business days and we will refund any sums you have paid in advance for the product in respect of the period after you end the contract.
      • You can always end your contract with us. Your rights when you end the contract will depend on what you have bought, whether there is anything wrong with it, how we are performing and when you decide to end the contract:
        • If what you have bought is faulty or misdescribed you may have a legal right to end the contract (or to get the product repaired or replaced or a service re-performed or to get some or all of your money back), see clause 13;
        • If you want to end the contract because of something we have done or have told you we are going to do, see clause 10.2;
        • If you have just changed your mind about the product, see clause 10.5. You may be able to get a refund but this may be subject to deductions and you will have to pay the costs of return of any goods;
        • In all other cases (if we are not at fault and there is no right to change your mind), see clause 10.5
      • Ending the contract because of something we have done or are going to do. If you are ending a contract for a reason set out at 10.2.1 to 10.2.5 below, the contract will end immediately and we will refund you in full for any products which have not been provided and you may also be entitled to compensation. The reasons are:
        • we have told you about an upcoming change to the product or these terms which you do not agree to;
        • we have told you about an error in the price or description of the product you have ordered and you do not wish to proceed;
        • there is a risk that supply of the products may be significantly delayed because of events outside our control;
        • we have suspended supply of the products for technical reasons, or notify you we are going to suspend them for technical reasons, in each case for a period of more than 20 business days; or
        • you have a legal right to end the contract because of something we have done wrong.
      • When you don't have the right to change your mind. You do not have a right to change your mind in respect of products which have been sealed for health protection or hygiene purposes once these have been unsealed after you receive them.
      • Reporting delivery discrepancies and faulty goods. Any discrepancies such as missing items must be reported to us within 7 days of receiving the goods. We are unable to resolve any discrepancies reported after this time unless the product is faulty. We cannot accept returns for any reason unless the product is faulty or if an incorrect item has been sent in error. Faulty goods will either be replaced, or a full refund / credit note will be processed once the goods have been returned to us.
      • If you change your mind about the goods you have ordered.. If you decide after receiving your goods that you do not want them, they can be returned at your own cost or we can provide an uplift quote. A restocking fee of up to 20% of the total order value will be charged at our discretion. This and any return shipping costs will be deducted from your refund.
      • Ending the contract where we are not at fault and there is no right to change your mind. Even if we are not at fault and you do not have a right to change your mind, you can still end the contract before it is completed. A contract for goods is completed when the product is delivered and paid for. If you want to end the contract in these circumstances, just contact us to let us know. We will refund any advance payment you have made for products which will not be provided to you.
      • Tell us you want to end the contract. To end the contract with us, please let us know by using our contact details listed at the beginning of these terms.
      • When we will pay the costs of return. We will pay the costs of return:
        • if the products are faulty or misdescribed;
        • if you are ending the contract because we have told you of an upcoming change to the product or these terms, an error in pricing or description, a delay in delivery due to events outside our control or because you have a legal right to do so as a result of something we have done wrong; or
        • In all other circumstances (including where you are exercising your right to change your mind) you must pay the costs of return.
      • How we will refund you. We will refund you the price you paid for the products including delivery costs, by the method you used for payment. However, we may make deductions from the price, as described below.
      • Deductions from refunds if you are exercising your right to change your mind. If you are exercising your right to change your mind:
        • We may reduce your refund of the price (excluding delivery costs) to reflect any reduction in the value of the goods, if this has been caused by your handling them in a way which would not be permitted in a shop. If we refund you the price paid before we are able to inspect the goods and later discover you have handled them in an unacceptable way, you must pay us an appropriate amount.
        • The maximum refund for delivery costs will be the costs of delivery by the least expensive delivery method we offer. For example, if we offer delivery of a product within 3-5 days at one cost but you choose to have the product delivered within 24 hours at a higher cost, then we will only refund what you would have paid for the cheaper delivery option.
      • When your refund will be made. We will make any refunds due to you as soon as possible. If you are exercising your right to change your mind on products that are goods, your refund will be made within 14 days from the day on which we receive the product back from you or, if earlier, the day on which you provide us with evidence that you have sent the product back to us. For information about how to return a product to us, see clause 11.2.
      • We may end the contract if you break it. We may end the contract for a product at any time by writing to you if you do not make any payment to us when it is due.
      • You must compensate us if you break the contract. If we end the contract in accordance with clause 6 or clause 17, we will refund any money you have paid in advance for products we have not provided but we may deduct or charge you reasonable compensation for the net costs we will incur as a result of your breaking the contract.
      • We may withdraw the product. We may write to you to let you know that we are going to stop providing the product. We will let you know at least 24 hours in advance of our stopping the supply of the product and will refund any sums you have paid in advance for products which will not be provided.
      • How to tell us about problems. If you have any questions or complaints about the product, please contact us using the details provided at clause 1.2.
      • Summary of your legal rights. We are under a legal duty to supply products that are in conformity with this contract. Nothing in these terms will affect your statutory rights. A summary of your legal statutory rights are available at www.citizensadvice.org.uk.
      • Where to find the price for the product. The price of the product (which includes VAT) will be the price indicated on the order pages when you placed your order. We take all reasonable care to ensure that the price of the product advised to you is correct. However please see clause 14.4 for what happens if we discover an error in the price of the product you order.
      • We will set a recommended retail price (RRP) for the product. You must not depart from the recommended retail price under any circumstances. The recommended retail price is the minimum price for which you are permitted to sell the goods as set by us.
      • We will pass on changes in the rate of VAT. If the rate of VAT changes between your order date and the date we supply the product, we will adjust the rate of VAT that you pay, unless you have already paid for the product in full before the change in the rate of VAT takes effect.
      • What happens if we got the price wrong. It is always possible that, despite our best efforts, some of the products we sell may be incorrectly priced. We will normally check prices before accepting your order so that, where the product's correct price at your order date is less than our stated price at your order date, we will charge the lower amount. If the product's correct price at your order date is higher than the price stated to you, we will contact you for your instructions before we accept your order. If we accept and process your order where a pricing error is obvious and unmistakeable and could reasonably have been recognised by you as a mispricing, we may end the contract, refund you any sums you have paid and require the return of any goods provided to you.
      • When you must pay and how you must pay. We accept payment with the credit and debit cards listed on our website. You must pay for the products before we dispatch them. We will not charge your credit or debit card until we dispatch the products to you.
      • We are responsible to you for foreseeable loss and damage caused by us. If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen, for example, if you discussed it with us during the sales process.
      • We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for fraud or fraudulent misrepresentation; for breach of your legal rights in relation to the products as summarised at clause 16.2 and for defective products under the Consumer Protection Act 1987.
      • The restrictions on liability in this clause 16 apply to every liability arising under or in connection with the Contract including liability in contract, tort (including negligence), misrepresentation, restitution or otherwise.
      • Nothing in the Contract limits any liability which cannot legally be limited, including liability for:
        • death or personal injury caused by negligence;
        • fraud or fraudulent misrepresentation;
        • breach of the terms implied by section 12 of the Sale of Products Act 1979; or
        • defective products under the Consumer Protection Act 1987.
      • Subject to clause 16.2, the following types of loss are wholly excluded:
        • loss of profits;
        • loss of sales or business;
        • loss of agreements or contracts;
        • loss of anticipated savings;
        • loss of use or corruption of software, data or information;
        • loss of or damage to goodwill; and
        • indirect or consequential loss.
      • This clause 16 shall survive termination of the Contract.
      • Without limiting any of our other rights, we may suspend the supply or delivery of the Goods to you, or terminate the Contract with immediate effect by giving written notice to you if:
        • you commit a material breach of any term of the Contract and (if such a breach is remediable) fail to remedy that breach within 10 days of you being notified in writing to do so;
        • you fail to pay any amount due under the Contract on the due date for payment;
        • you become bankrupt; or
        • you (being an individual) dies or ceases to be capable of managing your own affairs.
        • there is a material change in the management, ownership and control of the Trade Customer;
        • you suspend, threaten to suspend, cease or threaten to cease to carry on all or a substantial part of your business; or
        • your financial position deteriorates to such an extent that in our reasonable opinion your capability to adequately fulfil your obligations under the Contract has been placed in jeopardy.
      • Termination of the Contract shall not affect your or our rights and remedies that have accrued as at termination.
      • Any provision of the Contract that expressly or by implication is intended to come into or continue in force on or after termination shall remain in full force and effect.

    We will only use your personal information as set out in our Privacy Policy.

      • Nobody else has any rights under this contract. This contract is between you and us. No other person shall have any rights to enforce any of its terms. Neither of us will need to get the agreement of any other person in order to end the contract or make any changes to these terms.
      • If a court finds part of this contract illegal, the rest will continue in force. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.
      • Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.
    1. Which laws apply to this contract and where you may bring legal proceedings. These terms are governed by English law and you can bring legal proceedings in respect of the products in the English courts. If you live in Scotland you can bring legal proceedings in respect of the products in either the Scottish or the English courts. If you live in Northern Ireland you can bring legal proceedings in respect of the products in either the Northern Irish or the English courts.